Field notes from the AI visibility frontier
Research, playbooks and product updates for teams building brand presence inside the AI answer layer.
The 2026 State of AI Search: 47 brands, 4 engines, 12,000 prompts
We ran the largest independent audit of brand mentions across the 5 major AI engines. The results are uncomfortable - and full of opportunity.
Why your brand isn't showing up on Perplexity (and how to fix it)
Perplexity is uniquely picky about entity clarity. Here's the audit we run for every client.
The AEO playbook: 7 content moves that get AI citations
From schema to comparison tables - the seven patterns that consistently earn citations.
ChatGPT vs Perplexity: which drives more brand discovery?
We tracked 200 brands for 90 days. The winner isn't who you'd expect.
Introducing the Content Gap Engine
A new module that turns missed AI citations into a prioritized publishing roadmap.
How to write for grounded vs. ungrounded models
Grounded models cite differently. Your content strategy should reflect that.
The case for a Head of AI Visibility
Why the next big marketing hire won't have 'SEO' in their title.
Sentiment isn't polarity - it's context
Rethinking how we measure the emotional footprint of AI mentions.
Alert routing that actually works
How we designed anomaly detection that survives contact with real teams.